SCREAM! Soda

SCREAM! Soda is a series of illustrated tricons, and the subsequent prototype mock-ups inspired by holiday-related marketing materials, specifically to those associated with Halloween. Each of the illustrations were designed after iconic figures from horror culture, such as Pennywise from Steven King’s It, the Mummy, and Count Dracula!

The color palette was made to be bright and inviting, as the sugar-based drinks would necessitate a strong, attractive identity. The grim illustrations were designed as they were to better help represent the strong titular SCREAM title for the soda brand, being both exaggerated and cartoonish to still feel inviting to consumers.