The Cadmean Circle

The Cadmean Circle is a subscription-based service that involves the mysterious, mystique and the occult in an online, forum-based ARG. The Cadmean Circle’s subscribed service was created with several series of merchandise, as well as a branding manual and subscription box.

Using both a darkened secondary palette to reflect the mystique of the service as well as the stylized colorful palette of the logo allows for a recognizable and memorable brand. The color palettes chosen were desired to help create a moniker that fused elements of both living creatures and inorganic materials to make something unique.